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Research papers

Car dealer survival strategies

Car dealers depend on three main sources of income: the sale of new cars, used cars and of service and parts. They face major challenges in all three, possibly to an extent that threatens the very structure of the industry. In this paper, we review...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Jonathan Brown
June 15, 1992
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Citation

Brown, J. (1992a, June 15). Car dealer survival strategies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/car-dealer-survival-strategies